Founded in 2014

Competera is a bootstrapped business launched by three co-founders — Alexandr Galkin, Andrey Mikhailov, and Alexandr Sazonov.

Acknowledged Vendor

Competera was recognized as a representative vendor of retail pricing and promotion solutions by Gartner and Forrester.

Competera Pricing Platform

Competera Pricing platform enables retailers and brands across all retail industries and markets to increase customer trust by setting and maintaining optimal price positions. By continuously calculating and re-quantifying billions of possible price combinations, the platform’s deep learning algorithms increase the enterprise clients’ gross margin by 6%. The optimal price recommendations across the entire pricing life cycle from initial, shelf to markdown and promo price are based on 20+ pricing and non-pricing factors combined with the real-time competitive data.

50+ clients across 28 countries

We are industry-agnostic and support retailers across all industries

Big Box Retailers, Grocery, Health & Wellness, Consumables, OTC, DIY, Hardlines, Hardware, Auto-parts, Lawn & Garden, Apparel, Beauty, Home, Electronics, Media, Cellular, Stationery, Office Supplies, Toys, Sports, Seasonal

by helping them set optimal price positions in stores, online, in the metaverse, in marketplaces, and mobile.

Retail Pricing Community

In 2021, Competera started building a Retail Pricing Community as a place where everyone who is ready can get and share insights and useful content on pricing strategies, tactics, and tips.

2022 Award-winning Software

Competera was selected #1 in Price Optimization & Management category by Retail CIO Radar 2022 and acknowledged 2022 Trusted Vendor by Crozdesk