Portfolio-Level Optimal Pricing
for Home Improvement &
DIY Retailers
Combine data-driven pricing for KVI products and
demand-based approach for Long tail to maximize profits
with Competera platform
Reach your goals with Competera
Portfolio-based pricing powered by Competera helps DIY retailers to reach business goals and grow metrics sustainably.
Define the role of each product in the portfolio and use the optimal repricing approach
Have a full market visibility and monitor only your true competitors
Resolve the Long tail stockpiling issue without compromising on margins
Define the role of each product in the portfolio and use the optimal repricing approach
Competera’s ML algorithms allow retailers to segment assortment automatically taking into account the total influence of competitors on sales, a share in the revenue by each product, own elasticity of the product at a regular price, promotional elasticity, marginality, etc.
Eventually, you can apply a rule-driven, elasticity-based, or a combination of approaches to each type of product group (KVI, long tail, cash generators, exclusive range products etc.).
Keep your prices competitive by following only your true competitors
Make sure your margin is not diluted by following unnecessary competitors. Competera’s algorithm reveals the true impact every player has on sales by analyzing retailer's and competitive historical data.
Use demand-based pricing approach to sell Long tail products at maximum margin
By using a demand-based approach retailers can move Long tail SKUs from the dead spot and make a profit for other categories at the expense of long tails.
Being aware of products’ own and cross-elasticities revealed by Competera, retailers can apply the high-low pricing approach to make long tails attractive for consumers.
Enterprise-grade Software
Once you choose Competera, we will provide you with a personal solution and pricing experts from the Competera team. They will guide you step-by-step through your journey to optimal pricing.
Data Audit
Full Integration
Pilot Project
Scaling
Feedback Audit
